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Packaging Design
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Brava Case Study
Creating tech that feels at home in the kitchen.

At Brava, we design and build a connected cooking solution with one goal: make preparing and eating delicious, healthy food as easy as possible. To achieve this, we work to simplify existing cooking methods and add connectivity where it can help users the most. We love technology, but it is always in the service of our users in their daily life.

Utilizing my industrial design background, I bring my UX work into the industrial design and packaging of Brava in addition to our digital touch points.

Problem Statement
How can technology work best in the kitchen?

This case study looks at how I worked to design the Brava app, on-screen experience, and out of box experience to simplify the experience of cooking. People are busy, so Brava aims to do the cooking for you.

Onboarding Users
Our physical user experience flow

Early prototype testing showed that though our cooking technology enabled delicious results, we needed to make our technology feel at home in the kitchen. Our onboarding flow leverages familiar recipe card patterns, glanceable physical guides and contextual help in the UI to add scaffolding around interactions that are new to users.

First Cooks
Setting users up for success

Brava offers a myriad of dishes, and though the results from our specialized infrared lamps will rival restaurants, they do work differently from what most cooks know. I collaborated with the research, customer success, and culinary teams on in-box materials that provide a simple glanceable guide for Brava cooking fundamentals.

Cook Flow Wireframes
Enabling new and experienced users

User testing and interviews revealed that Brava beta testers were unsure of the number of steps in previous UI iterations and want to skip forward and back in cook steps. I collaborated with my fellow UX designer at Brava on the idea of a horizontal layout, with “mini cards” for each step. This allows more experienced users to leave previous settings as is (these are saved) and skip direct to the confirm page.

Figma Prototype - Visual Design & User Flow
Making the cook flow intuitive

This design pattern enabled us to serve inexperienced naive users who wanted to progress in a linear way, as well as experienced cooks who wanted to bypass just about all text. Our LED ring button is a glanceable display of state.

Example User Testimonial
Jonathan’s Brava routine

Jonathan’s testimonial reflects what we frequently hear from busy families. At its core, Brava aims to create great tasting, healthy meals, for those of us who can’t spend much time in the kitchen.

We’re thrilled that our current net promoter score is at 55, and continue to work to add features that balance great culinary results with ease of use in user facing interactions.